Possibly the brightest GU10 LED currently on the market, the Aurora Ice Pro is a 10W LED lamp with a light output of 800-950 lumens. This is twice as bright as the majority of GU10 LEDs on the market. Available in 3000K and 4000K colour temperatures and in a narrow 24 or a wider 38 degree beam angle.
Physically deeper in size at 82mm, it won't fit in most GU10 fire rated downlights. It will fit in the Integral EvoFire, non insulation coverable downlight as this particular downlight has no height restrictions. Or it can be used in many non fire rated downlights as they also have no height restrictions.
Also suitable for use with the Aurora long form track lights that include models EN-TK1 which is a track spotlight and EN-TKGK1 which is a track lighting kit. This LED is better suited for commercial or retail projects or for installations with higher ceilings than the usual 2.4M height.